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Let your customers make the game.

Base (one campaign)¥100,000 (excl. tax)about US$640

Apply for a fan game campaign See pricing

One-page summary for your team (PDF)

A plush mascot next to three smartphones, each showing a different game starring that mascot

First-timers and kids can join in

A child, an older man and a young woman each making a game with the product characters on their phones

The organizer posts a call. Creators make games. Everyone plays.

  1. The organizer posts a callJust a theme and images
  2. Creators make gamesNo experience needed
  3. Everyone playsPlays from a link, no app needed

One campaign brings in many different kinds of games

Action, puzzle, racing — each creator brings a different way to play. Different kinds of games reach different people, so your product reaches a wider range of people.

Research, make, play, like it more

  1. A creator looking up products and the shop on her phone
    Research
  2. Making a game on a phone while looking at the product characters
    Make
  3. Showing the finished game to friends and laughing together
    Play
  4. Buying the product at the shop, with a big heart above her
    Like it more

From creators, to friends, to people watching videos

  1. A creator happily making a game with the product character on a phone
    The creator
  2. A few friends playing the game they were sent and getting excited
    Friends who play it
  3. A big crowd watching a gameplay video and laughing
    People watching play videos

Ads vs. fan game campaigns

Ads

  • A moment per person, then over
  • People only watch
  • Gone when you stop paying

Fan game campaign

  • Each creator spends real time studying your product
  • They make a game themselves
  • The game stays as their work and keeps being played

An ad reaches many people for a moment. In a fan game campaign, creators study your product to make their game, so each one spends real time with it and goes deep. That time makes it their product — and turns them into deep fans.

Where it works

  • A drink can and a game it appears in (sample)
    Product and brand campaigns
  • A plush mascot and a game starring it (sample)
    Characters and IP
  • A new cosmetics line and a game built around it (sample)
    Product launches
  • A local potato snack and a game starring its mascot (sample)
    Events, tourism and local organizations

Pricing

Base (one campaign)¥100,000(excl. tax)about US$640
Add-onsOnly if you need them
Example total¥250,000(excl. tax)base + featured banner (3 days) + email to DreamCore users

Prices exclude tax. 10% Japanese consumption tax is added at payment, wherever your company is based. You pay once, when you apply.

Payment is by credit card.

Prices are set in Japanese yen. At checkout you can pay in your local currency, with the exchange rate shown there. Dollar amounts on this page are estimates at ¥156 = US$1 (2026-09-16).

Included in the base price

  • Your campaign, credited to youShown across DreamCore as "Sponsored by" you.
  • 3 days of entries, 7 days to chooseNeed more time? Extend entries with an add-on.
  • Choose the regionShow your campaign only where you want it.
  • Up to 4 assetsCreators can use your character or product images.
  • Review by our teamWe check it before it goes live (about 2 business days).
  • Translated into 6 languagesTitle and description shown in 6 languages.
  • Choose up to 3 featured picksThe organizer's picks get a featured mark.
  • Share your picksFeature them on your own social media and promotions.

5-entry guarantee

Add-ons

  • Longer entry period¥10,000 (excl. tax) per dayabout US$64Extend the entry period one day at a time (up to 10 days).
  • Featured banner¥50,000 (excl. tax) for 3 daysabout US$320Your banner appears in a prominent spot across the DreamCore app and website for 3 days. One sponsor at a time.
  • Extra banner days¥10,000 (excl. tax) per dayabout US$64Extend the banner one day at a time, up to the end of the entry period (including extensions).
  • Email to DreamCore users¥100,000 (excl. tax)about US$640We send one email about your campaign to DreamCore users in your chosen region who have opted in to updates.
  • InfluencerAsk usHave influencers play and share the games made for your campaign, so they reach the people who follow them. Priced separately.

How to apply

  1. Apply onlineSign in with a DreamCore account and enter your theme, assets, sponsor name and options.
  2. PayCheck the total and pay on the secure payment page.
  3. ReviewAbout 2 business days. If it isn't approved, we refund everything.
  4. Go live and collect entriesEntries are open for 3 days (longer with an extension). Track the entry count anytime in your dashboard, the page you can see after applying.
  5. Choose your picksWithin 7 days after the deadline, choose up to 3 featured picks. If you don't choose in time, our team chooses.
  6. ShareYour picks stand out across DreamCore, ready for your own announcements.

FAQ

Is this a contest with prize money?

No. There’s no prize money or merchandise, so there’s nothing to notify or ship. Instead, the organizer picks favorites and features them, credited to their creators — and for creators, being featured by the organizer is the real reward.

Who owns the games that are entered?

Creators keep the rights to their games. As the organizer, you can feature your picks on your own social media and promotions, using the game's title, the creator's name, and screenshots or video.

What happens to the games after the campaign ends?

They stay published under their creators, and the campaign page stays up. Each creator decides whether to keep their game public.

What if an entry doesn't fit the theme or isn't appropriate?

You choose your own picks, so you never have to feature a game you don't want to. If an entry doesn't fit the theme or isn't appropriate, our team reviews it and removes it from your campaign (the game itself stays with its creator). If an entry concerns you, contact us.

Who enters?

Creators with a DreamCore account who live in the region you choose. No game-making experience is needed, so first-timers and kids can join. Entries from the organizer's company or organization, or affiliated parties, are not eligible for selection.

Can companies outside Japan apply?

Yes. You can apply online from anywhere. Prices are set in Japanese yen, and at checkout you can pay in your local currency. 10% Japanese consumption tax is added to every application.

How do we pay?

By credit card. We don't currently offer payment by invoice.

What if our campaign isn't approved?

We refund everything and explain why in your dashboard.

What if there are only a few entries?

You get the 5-entry guarantee. If entries fall short of 5, our team makes and enters the rest, so you always get at least 5.

Can we discuss influencer projects or anything else?

Yes. Choose "Influencer" on the application page, or reach us through the contact page.

Ready to run a fan game campaign?

Apply for a fan game campaign

One-page summary for your team (PDF)

Contact us

Applying takes a DreamCore account. You'll sign in on the application page.